Yahoo India is the test bed for a new iteration of Yahoo! search. Yahoo! Glue serves a page of search results but also adds in links to popular pages across the web which Yahoo! thinks might have interesting content on the same subject.
It seems that the sites searched by Yahoo! change dependent on the type of content the searcher is looking for.
Test Searches
As Yahoo Glue is being tested in India, I played around with Indian based queries. Here’s a couple;
A search for “Ashe Boshle” – India’s premier diva of Bollywood pop returns results from Yahoo Search (India partition), Wikipedia, LastFM, YouTube, Yahoo Image search.
A search for “Bangalore”, the city where Yahoo! India is based returns Yahoo Search (India partition), HolidayIQ, Flickr, Yahoo! India Maps, Yahoo India news and sponsored links in both the Yahoo! search area and an additional area for sponsored links. Yahoo! Glue also provides related pages.
In other searches I’ve seen results from google blog search and howstuffworks pages. There’s also a contact email for sites which want to appear on that Glue SERP.
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- Yahoo Glue Search – Asha Bhosle
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- Yahoo! Glue Search – Bangalore
Yahoo Glue – search portal
It’s an interesting development. Yahoo! which has differentiated itself from Google through providing content portal interfaces to it’s users as well as search is now providing search users with basically a search portal. So while Google moves forward with universal and blended search in their SERPs, Yahoo! Glue separates out the results. The user can choose to follow presented content based on their perception of brand loyalty.
The danger is the creation of an implicit oligarchy of internet content – sites which get the Yahoo glue endorsement as a popular site. On the other hand, with Yahoo! looking at costs of content, it does provide useful information to searchers at a fraction of the cost of traditional Yahoo portals.
Wonder if the next step is being able to customise the popular sites based on the searcher’s profile.
Have a play at www.yahoo.in.
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