Tom Tom subsidiary Tele Atlas have signed a deal with Google to provide them with updated mapping in 200 countries over the next 5 years.
Mapping is increasingly becoming mainstream for Mashups – the overlaying and linking of different streams of information. To the extent that many people think that mashups are only about maps. That Google maps will continue to be kept up-to-date is great news for digital marketing as the manipulation of the Google maps api has ever more commercial applications.
TAKEOUT
When faced by the sometimes hefty licence and traffic costs of commercial mapping providers, look around at the possiblities offered by Google, Yahoo and other providers.
