Mobile Search
June 10, 2011 1 Comment
We’re doing some pretty interesting work on mobile search at the moment. Hopefully we’ll be able to share more in the near future, but we’re loving this area. Why are we so interested? Well according to Google 43% of the UK population will have a smartphone by the end of this year. Microsoft found that providing mobile formatted or mobile specific content can increase conversions by 75%.
We’re also seeing mobile traffic increase across all clients. 20m people access the mobile web every month in the UK. This really is the year of the mobile and there’s a real shift happening in terms of consumer and business behaviour.
Fascinating stuff
Looking forward to reading your findings on mobile search. Interesting area for sure!