C’mon venues – Wake up and hand out the free coffees!

Yes! Another day, another Mayorship in the bag for me! But honestly, who cares?

It’s a sad but true fact, those of us using Foursquare are diligently checking into venues attaining Mayorships, unlocking ‘Local’, ‘Bender’ and ‘Super’ badges, for nothing! Currently no venue is fully utilising it. With a reputed 1 million check-ins a day and growing, I can’t help but wonder why businesses are missing the opportunities to attract and reward customers that are practically being served up on a plate for them (see what I did there?)!  Are we, the user, ahead of our time?

Or is it as simple as, they just don’t get it? Just like they don’t get those funny things called Twitter and Facebook. It’s just something those crazy kids are doing.  The genius of Foursquare is that the Venue owner has little to do apart from creating a reward, the users, simply by checking in, control the game and the Venue gets all this beautiful free SM publicity. I’m using cafe’s as an example but Foursquare is not limited to cafe’s, I believe if your business has customers, there’s an opportunity there.

In the US, where it’s taken off (surprise surprise), venues have special offers for their Foursquare customers. It may be a discount on the specials or a free coffee. The customer checking in most becomes the Mayor of the venue.  Mayors are due special rewards and so have a slight kudos, people want to become Mayors. People are visiting venues to become its Mayor. Essentially it’s a loyalty scheme disguised as a game – Genius!

Despite its current reign in the ranks of Social Media it took years for Facebook to become mainstream, and then along comes Twitter and people are still sceptical about that. So, my concern is this, I am currently Mayor of FOUR different venues in Edinburgh, when are venues going to realise that Foursquare is here, and hand me my free coffee??

Karlie MacGregor (@KarlieMacG)

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Seems you CAN have too many friends http

Seems you CAN have too many friends http://ow.ly/10bgE ^ST