Odds a new favourite at Google

Gaming ads are to make a reappearance on Google adwords. No doubt the rush of revenue this will bring as gaming brands, affiliates, gambling aggregators and consultants all rush to get a pieceof the traffic will provide a financial comforter when marketing budgets get cut.

It’s hoped that the more scientific approach to analysis of traffic sources and user behaviour will in some way curb the rush for gold in them thar Google hills… but there’s always going to be the chumps who throw money on the roulette wheel hoping that lady luck will shine on them.

How this will affect cpc rates is anyone’s guess but we’re betting on a big spike in competitive bidding for generics and some rather charred fingers as budgets get burned on injudicous kwyeord research and slack management.