Yahoo!has more than one choice

Times Warner (owners of AOL) and Yahoo! are in discussion regarding a possible deal which would allow Yahoo! to gain more shareholder control while increasing Time Warner’s market penetration. The Wall Street Journal goes into the ins and outs but basically AOL would be rolled into Yahoo! and Time Warner would stump up some cash giving it 20% of the merged entity and allowing Yahoo! to buy back some of its shares. Sopunds like a sweet deal for both. Especiall considering that Yahoo! was the most visited site in the US last month.

News Corp is now also back in the frame but in a triumvirate solution with Microsoft rather than on it’s own as in previous talks.

Google’s AdSense test roll out on 3% of Yahoo!’s US searches is a great way for Google and Yahoo! to measure the potential revenue generation from a Time Warner (AOL) Yahoo merger…

Yahoo! looks like it’s got more choices – wouldn’t you love to be a fly on the wall in Microsoft Chief Executive Steve Ballmer’s office ?

Interestinger and interestinger.

Advertisements