It’s a gender thing?

Two bits of news in the last couple of weeks highlight the growing importance of gender as a demographic in digital marketing.

Ask (previously Ask Jeeves) announced last week that it was going to stop being all things to all men and focus instead on the women. An illustration of how the future is niche.. and increasingly pink.

Asks status as no4 in the US marketplace and it’s historical popularity round the world in part stems from it’s past success as engine of choice in the education sector. Hopefully the female and health focus will shore up an engine that a lot of us marketers cut our first digital teeth with.

But they might want to leave out the gamers from their stats. Massively Multiplayer Online – Role Playing Games (MMORPG) have released the startling news that 70% of females and 54% of males have played as the opposite gender.