Orange push for mobile ad adoption

2008 is the year of the mobile, yeah we know that was said about 2007. Increased divergence over the last 12 months might just start getting users to see their phone as an interface to digital rather than well a phone.

Orange’s latest trail allows users to download tunes free after viewing an advert on their mobile portal. Push out the content, at no cost to their customers and help them discover the potential of mobile.