US online advertising – classified and vertical big winners.

The credit crunch inthe states might have marketers tightening budgets, but online advertising is forecast to continue to grow. Online classified advertising and vertical platform distribution is set to grow by 24% in the next 4 years.

A report published by the Kelsey Group forecasts that US classified advertising will increase from $3.9 billion to $14.7 billion. Vertical advertising, for the same period is forecast to grow from $100 million to $456 billion… can those figures be correct?

It’s a movement from Web2.0; anyone can publish and connect, to Web3.0; the resurgence of the expert and the niche in response to the shoutyness and noise in the ether. As internet users get more sophisticated and more demanding, it makes sense that goal oriented activity will increasingly take place within relevant platforms.