SEO not Spam – it’s official

Matt Cutts has come out and said it.  Search engine optimisation is not spam. The white hat stuff that is. I’m tempted to download his presentation at the web2.0 conference, “What Google knows about spam” onto my iPod to play to those caught somewhere in 2000 who think that all online marketing is spam.

Nice presentation which covers some of the basics of protecting a site from web spam – worth a look.